A campaign has been instigated by civic officials to gain Purple Flag status for the town centre at Aberystwyth.
The Purple Flag gived the town a seal of approval that its night-time entertainment and facilities attain a nationally recognised standard. The flag will also demonstrate that the town is making an effort to negate any negative aspects that may deter people visiting the town at night.
In an interview with the Cambrian News newspaper, Peter Huge, the town’s night-time economy officer, said that if the town was to be awarded the Purple Flag, he was looking forward to the town’s profile being recognised as a leading seaside destination throughout Wales and the United Kingdom.
It would be quite an achievement, especially in these days of austerity and should bring a sense of pride to the people of the town,” he said. “It’s been a challenge getting all the partners who do good work separately to pool resources due to the obvious time and logistical constraints organisations have nowadays and become greater than the sum of the parts.
The Association of Town Centre Management will consider whether the town is to be successful in its bid in a meeting on 3rd March. If awarded the flag, the town will have the honour of being the first in Wales to fly the coveted Purple Flag.



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